Guitar Hero II, Wii: Rare Commodities for U.S. Reatilers
April 24, 2007
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AG Edwards analyst Bill Kreher has revealed that Guitar Hero II for Xbox 360 is now sold out in 99 out of 100 GameStop stores surveyed.
In Kreher’s April 10th survey, 89 out of 100 GameStop stores were sold out of Guitar Hero II for Microsoft’s Xbox 360, but the new survey shows a continued case of “demand outstripping supply with only 1 of 100 GameStops having GH II in stock (1 unit) and again no extra guitar (X-Plorer) controllers.”
“Roughly half of the stores without copies available expect a shipment to arrive at some point during this week. We believe Activision is currently seeking ways to increase production and fulfill consumer demand,” Kreher noted in his commentary to clients.
Of Guitar Hero II publisher, Kreher also re-iterated, “We continue to believe ATVI is poised for market share gains in first half fiscal ‘08 based on momentum from Guitar Hero and solid prospects for movie-supported franchises including Spiderman and Shrek.”
Kreher’s queries on whether next-gen hardware was available at each of the 100 GameStop stores revealed results tying in with recent anecdotal information: “Our questions on hardware availability continue to reflect high demand for the Wii. Of the stores we contacted, none had a Nintendo Wii available. Our survey also found PS3s and Xbox 360s in all 100 stores.”
Kreher has also said that, according to his retail checks, the retail Wii drought isn’t expected to end any time soon: “We were told by 5 GameStops that they expected to receive orders this week.” The stock problems couldn’t be narrowed specifically to either high demand or short supply, he explained. “Most of the outlets we talked to explained that they go extremely fast once they are received — people even follow the delivery trucks to the stores.”
“Most of the sales associates did not have a clue when the next shipment would be in, explaining that sometimes when the packages get off the trucks they are surprised to find Wiis inside. We have heard from numerous stores that sometimes they will receive 10 units, then the next shipment only 2 units. It is very volatile and unpredictable.”
