Nintendo’s Wii Concole: Focus on Fun
August 15, 2006
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Reginald Fils-Aime, president and COO of Nintendo of America, is confident that with the launch of Wii, Nintendo can once again claim the top spot in the billion-dollar video game industry that it helped build 20 years ago.
The focus behind Wii, Fils-Aime told USA Today, is interactive game play for everyone, not just the hard-core gamer. Because of the controller’s interactive capabilities, less button-pushing is required, so practically anyone can play. Similarly, it is the interactive fun, not pretty graphics, that will serve as Wii’s big draw. The controller can be pointed like a pistol, turned like a steering wheel, and swung like a racket, and it is this accessibility that Files-Aime believes will attract players in their 20’s, 30’s 40’s, and 50’s. The Wii also has no hidden fees or costs. The console is Wi-Fi enabled, so just plug in and play.
USA Today reports that the Wii console will be launched some time in November and will cost less than $250.
Check back for more deatils in the coming months.
