Nintendo Teams Up with Six Flags
January 23, 2007
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Nintendo of America officials have announced a marketing partnership with national theme park chain Six Flags, which named the Wii as the Official Gaming Console of Six Flags amusement parks.
So how exactly does that work? Nintendo will introduce complimentary Wii video game stations throughout select Six Flags amusement parks, and the companies will collaborate on marketing initiatives, including a national sweepstakes promotion for Six Flags on Nintendo’s official website.
“This agreement with Nintendo enables us to partner with a company, and a product, that has major relevance in the lives of today’s families,” commented Mark Shapiro, Six Flags president and CEO. “When this audience is not in our parks, more often than not they are at home playing video games - and now they can do both in one place as we continue to build Six Flags into a supermarket of entertainment.”
Nintendo’s Perrin Kaplan added, “We look forward to continuing to build the Wii’s leadership position in video gaming by making the system available to millions of guests who visit Six Flags every year. The Wii system is dedicated to reaching a broad audience, and we look forward to sharing the ultimate gaming system with Six Flags guests beginning in 2007.”
